LOCAL SEARCH ENGINE OPTIMIZATION
WHAT IS LOCAL SEO?
Dominate Your Niche With Strong Digital Branding
Many people search online for local businesses every day, with 84% of these prospects needing to be able to transact with brands. Without a robust local SEO profile, your business could be missing out on traffic, leads, sales opportunities and potential revenues.
How to Define SEO in Your Local Area?
Local SEO refers to the process of increasing visibility in local search results for small and mid-sized enterprises (SMBs) as well as multi-location companies within a given geographic region.
Traditional SEO, which seeks to increase a brand’s global or national visibility, does not focus on localization or geo-specific searches. With local SEO, the goal is to expand your brand’s presence beyond your physical store and make your business more accessible to nearby online customers.
What are local SEO ranking factors?
Google looks at various local SEO ranking factors to determine your search rankings. These include:
- Google Business Profile or Google My Business (GMB) listing
- Name, address and phone number (NAP) consistency in local business
- Domain authority
- Quality of local search citations
- Click-through rate (CTR) from search results
- User experience (UX)
- Review quality, velocity and diversity
- Link signals
How to do Local SEO
Local SEO leverages various local digital marketing tactics to rank up your local SEO ranking, including:.
- Local business SEO keyword targeting
- Google Business Profile or Google My Business optimization
- Local search citations
- Online reputation management
- Link building
- On-page SEO
- SEO local landing page optimization
- Google local SEO content marketing
To remain competitive, you need to understand local SEO and implement it efficiently. Get started today to ensure that your brand is seen by the right customers.
Get our expert guidance on the importance of local SEO, and ways to improve your rankings within it. We are here to assist you with any queries regarding local optimization and provide support for your ongoing efforts.
Why Local SEO Is Vital for Your Business
Create a Lasting Impression Across Search Engines and Your Prospects
Local SEO is a crucial element in helping a business stay ahead of its digital competitors. How important do you consider local SEO and other digital marketing SEO services when crafting your campaign strategy?
Marketing Sherpa recently conducted a survey to determine which type of search has the greatest effect on companies’ marketing objectives, with 54% believing that local searches had the greatest positive influence over their online strategies.
With the advancement of digital technology, businesses of all sizes must prioritize local SEO. However, you could be doing more harm to your business than you realize.
Ignite Palm Local SEO Packages & Pricing
Ignite Palm offers tailored SEO packages tailored for small businesses. Choose the package that meets your needs and let us show you how we can improve your local ranking! Increase traffic that converts into leads and sales more than ever before no matter how big or small your company is; no matter which plan works best for you! Check out three of our local advertising options – Get Noticed, Big Impact, and the Complete Solution.
Improve your digital marketing success with packages starting at $750 per month
- GET NOTICED
Initial Setup
First Month Included
*No Contract Required
Month-to-Month Basis
- Semi-Custom Site Design
- Custom Selected Domain Name
- Custom Call-to-Action & Brand Window
- Lead Generation Forms
- Complete Social Integration
- Professionally Written Content
- Credibility Builders / Professional Associations
- Contact Us Page
- Feedback Submission Page
- Review Showcase Page
- 7 Keywords
- Optimized for High-Value Keywords & Phrases
- Professional Keyword Research
- Unique & Optimized Titles / Descriptions
- Optimized Header Strategy
- XML Sitemap Integration
- Standard
- Industry Leading EdgeWeb Hosting
- Continuous Daily/Weekly Backups
- Page Compression & Image OptimizationPage Compression & Image Optimization
- HTML, Javascript, and CSS Minification
- Google My Business Optimization
- Bing Local Optimization
- Optimize for GPS & Navigation Devices
- Local Maps Optimization
- Monthly Submission to Major Data Providers
- Submission to 200+ Business Directories
- Claim, Verify & Publish Top 20 Local Listings
- Establish 411 & Yellow Pages
- Claim Facebook Local Business Pages
- Reputation Reporting
- Monthly Local Marketing Reports
- Search Engine Ranking Reports
- Google Analytics Tracking
- Image Uploader
- Exclusive Client Tools & Resources
- Dedicated Project Manager
- Campaign Reviews & Strategy Sessions
- Ongoing Website Development
- Regular Progress & Completion Reports
- Toll-Free Customer Service & Support
- Professionally Designed Facebook Page
- BIG IMPACT
Initial Setup
First Month Included
*No Contract Required
Month-to-Month Basis
- Semi-Custom Site Design
- Custom Selected Domain Name
- Custom Call-to-Action & Brand Window
- Lead Generation Forms
- Complete Social Integration
- Professionally Written Content
- Credibility Builders / Professional Associations
- Contact Us Page
- Feedback Submission Page
- Review Showcase Page
- 10 Keywords
- Optimized for High-Value Keywords & Phrases
- Professional Keyword Research
- Unique & Optimized Titles / Descriptions
- Optimized Header Strategy
- XML Sitemap Integration
- Enhanced
- Industry Leading EdgeWeb Hosting
- Continuous Daily/Weekly Backups
- Page Compression & Image OptimizationPage Compression & Image Optimization
- HTML, Javascript, and CSS Minification
- Google My Business Optimization
- Bing Local Optimization
- Optimize for GPS & Navigation Devices
- Local Maps Optimization
- Monthly Submission to Major Data Providers
- Submission to 200+ Business Directories
- Claim, Verify & Publish Top 20 Local Listings
- Establish 411 & Yellow Pages
- Claim Facebook Local Business Pages
- Reputation Reporting
- Monthly Local Marketing Reports
- Search Engine Ranking Reports
- Google Analytics Tracking
- Image Uploader
- Exclusive Client Tools & Resources
- Dedicated Project Manager
- Campaign Reviews & Strategy Sessions
- Ongoing Website Development
- Regular Progress & Completion Reports
- Toll-Free Customer Service & Support
- Professionally Designed Facebook Page
- Complete Solution
Initial Setup
First Month Included
*No Contract Required
Month-to-Month Basis
- Semi-Custom Site Design
- Custom Selected Domain Name
- Custom Call-to-Action & Brand Window
- Lead Generation Forms
- Complete Social Integration
- Professionally Written Content
- Credibility Builders / Professional Associations
- Contact Us Page
- Feedback Submission Page
- Review Showcase Page
- 15 Keywords
- Optimized for High-Value Keywords & Phrases
- Professional Keyword Research
- Unique & Optimized Titles / Descriptions
- Optimized Header Strategy
- XML Sitemap Integration
- Premium
- Industry Leading EdgeWeb Hosting
- Continuous Daily/Weekly Backups
- Page Compression & Image OptimizationPage Compression & Image Optimization
- HTML, Javascript, and CSS Minification
- Google My Business Optimization
- Bing Local Optimization
- Optimize for GPS & Navigation Devices
- Local Maps Optimization
- Monthly Submission to Major Data Providers
- Submission to 200+ Business Directories
- Claim, Verify & Publish Top 20 Local Listings
- Establish 411 & Yellow Pages
- Claim Facebook Local Business Pages
- Reputation Reporting
- Monthly Local Marketing Reports
- Search Engine Ranking Reports
- Google Analytics Tracking
- Image Uploader
- Exclusive Client Tools & Resources
- Dedicated Project Manager
- Campaign Reviews & Strategy Sessions
- Ongoing Website Development
- Regular Progress & Completion Reports
- Toll-Free Customer Service & Support
- Professionally Designed Facebook Page